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Getting Customer Data through Social Networks
As you know, social media has exploded over the last decade and many companies have learned the trick to getting customer data through the social networks. If your company is one who hasn’t quite...
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The architecture of a high quality customer database
Possessing a high quality customer database is essential to your business; it ensures you stay in contact with your customers, having up-to-date information at hand so your customer always stays your...
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CMO to Customer: why some marketing execs believe in interacting with...
As you well know, marketing your product or service to existing and potential customers is the lifeblood of your success as a business. In the past, before technology took over, businesses had a...
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Is there a time when you don’t want customer feedback?
Customer feedback is not only helpful, but crucial to the success of your business. After all, if you didn’t have customers, you wouldn’t have a business. Customers can provide insights that you or...
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The Art of Smart Survey Questions
Good surveys can provide a wealth of information on topics near and dear to your business. As a Market Research Manager looking to identify potential trends, pricing strategies, or ways to maximize...
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The psychology of surveying: Why people like providing their opinions
More than ever, customers expect to be made part of your business. Surveys haven’t just become popular because they are useful for companies - they are also satisfying for customers to take. Simply...
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How customer feedback can backfire
Customer feedback is an invaluable tool in making sure that your customers are satisfied; what’s more, many customers have come to expect opportunities to provide feedback through surveys. However, in...
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How do you know if the feedback you are getting is really good or not?
In today’s world, customer feedback is ubiquitous among businesses. Whether through satisfaction surveys, feedback on social media, or even analysis of customer data using social media, most businesses...
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Making the most of your customer database when you are just starting out
Customer feedback and customer databases aren’t just tools for well-established companies. Instead, using a customer database from the outset of your business can be useful as you build your company;...
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How the biggest companies in the world use customer surveying to gain an...
If you’ve gone to a major retail store such as Target or Wal-Mart or fast food chain such as Taco Bell, you might have noticed a survey phone number or website at the bottom of the receipt. Major...
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Crowdsourcing ideas for your next product or service by utilizing employees...
At one time, specific employees were charged with suggesting and designing all new products and services, without much input from other employees or customers; in today’s world, that is less and less...
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What’s hot and trending in 2013 when it comes to customer surveying?
Customer surveying is not static. Although the same basic principles about the execution and use of surveying remain true throughout time, staying up-to-date on new trends can make your surveying more...
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Never done a customer survey? Here is where you start…
Designing a customer survey might seem a bit daunting if you have never written one before. In order to get useful data, you need to choose your questions and wording carefully. Below, we’ll go over...
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Collecting & Analyzing customer survey data in the automotive industry
The automotive industry has long been and will continue to be a staple in the modern consumer experience, but market fluctuations make it necessary for even the most essential and well-regarded...
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Advanced lessons in customer surveying: 4 key tips
If you’re reading this, chances are you’ve got the basic knowledge of key survey strategies and platforms, but that’s not enough to make a truly exceptional survey. Below are some important, advanced...
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Collecting & Analyzing customer survey data in the insurance industry
In the insurance industry, continually assessing the success of different strategies is essential to maintaining sales. Customer surveying can help companies identify strategies to set themselves apart...
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Why customer surveying is more important than ever before
For companies who want to be aware of what their customers are thinking, customer surveying has always been an important part of the business model. Yet changes in markets and technology have made this...
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Collecting & Analyzing customer survey data in the financial industry
The financial industry is one of the biggest in the world, and gaining and keeping customers is an important part of business. One of the best tools for understanding what customers want and how the...
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Collecting & Analyzing customer survey data in the consumer goods industry
In the consumer goods industry, you must identify and produce high-quality products that consumers want and provide them with convenient and respectful customer service, both in the store and after the...
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Collecting & Analyzing customer survey data in the utility industry
The utilities industry is driven by consumer satisfaction; utilities may be something every consumer needs, but competition still plays a major role in the industry. One of the best ways to stay...
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